| ID | 107451 |
| Call Number | X:513/No/225922 |
| Title Proper | Brand positioning : strategies for competive analysis: |
| Language | ENG |
| Author | Sengupta, Subroto |
| Publication | NEw York, OXFORD UNIVERSITY PRESS, 1990. |
| Description | xix,299p 24.5 cm |
| Price. Qualification | Rs.150.00(GIPE Pur) |
| Classification Number | X:513 |
| Key Words | Brand Positioning |