| ID | 133782 |
| Call Number | X83.73.N7/L8/177426 |
| Title Proper | Issues in advertising : the economics of persuation |
| Language | ENG |
| Author | Tuerck, David G. Ed. |
| Publication | WAshington, American Enterprise Institute for Public Policy Research, 1978. |
| Description | 284p 23 cm |
| Series | AEI symposia : 78D |
| Price. Qualification | $5.75(GIPE Gift) |
| Classification Number | X83.73.N7 |