| ID | 156255 |
| Call Number | X:51:(B28)/N9/253199 |
| Title Proper | Marketing strategy and uncertainty |
| Language | ENG |
| Author | Jagpal, Sharan |
| Publication | NEw York, OXFORD UNIVERSITY PRESS, 1999. |
| Description | 334p.+ 24 cm. |
| Standard Number | 0-19-512573-8 |
| Price. Qualification | 475.00(GIPE Pur.) |
| Classification Number | X:51:(B28) |
| Key Words | Marketing ; Decision making in marketing ; Marketing management ; Strategic Planning |