| ID | 172383 |
| Title Proper | Targeting new consumers |
| Language | ENG |
| Author | Chandra (Monika) ; Inamdar (Rajiv) |
| `In' analytical Note | Seminar 498 Feb 2001 pp23-26 |
| Journal Source | Seminar 498 Feb 2001 pp23-26 |
| Classification Number | X:321 |
| Key Words | Consumer prodcucts : Marketing ; Marketing : Consumer products |