| ID | 172532 |
| Title Proper | Advertising appeal and the new woman |
| Language | ENG |
| Author | Dhar (Santosh) etc. |
| `In' analytical Note | Management Review (IIMB) 13(1) Mar 2001 pp37-43 |
| Journal Source | Management Review (IIMB) 13(1) Mar 2001 pp37-43 |
| Classification Number | X:513 |
| Key Words | Women : Advertising ; Advertising : Women |