| ID | 181018 |
| Title Proper | Mobilizing bank deposits from rural India : A framework for advertising and promotion |
| Language | ENG |
| Author | Agrawal (Mohan Lal) |
| `In' analytical Note | Management and Change 4(2) Jul-Dec 2000 pp387-407 |
| Journal Source | Management and Change 4(2) Jul-Dec 2000 pp387-407 |
| Classification Number | X62 |
| Key Words | Market mobilisation : Banks : Rural areas ; Rural banking : Market mobilisation ; Banks : Market mobilisation : Rural areas ; Banking : Rural areas |