| ID | 198244 |
| Title Proper | Rise and fall of fast moving consumer goods : A marketing story |
| Language | ENG |
| Author | Rao (S.L.) |
| `In' analytical Note | Economic and Political Weekly 36(46-47) 17-24 Nov 2001 pp4375-4379 |
| Journal Source | Economic and Political Weekly 36(46-47) 17-24 Nov 2001 pp4375-4379 |
| Classification Number | X:321 |
| Key Words | Consumer Goods ; Fast moving consumer goods |