| ID | 227015 |
| Title Proper | Advertisement-sales response with a case study on a leading Indian company |
| Language | ENG |
| Author | Mukherjee (Goutam K.) ; Roy (Dilip) |
| `In' analytical Note | Management Accountant 37(3) Mar 2002 pp166-171 |
| Journal Source | Management Accountant 37(3) Mar 2002 pp166-171 |
| Classification Number | X:513 |
| Key Words | Sales : Advertisement : Indian Tobacco Company Ltd. ; Advertisement : Sales : Indian Tobacco Company Ltd. ; Indian Tobacco Company Ltd. : Sales : Advertisement |