| ID | 235993 |
| Title Proper | Getting to know the customer |
| Language | ENG |
| Author | Singhal (Arvind) |
| `In' analytical Note | Business Standard 13 Jul 2002 |
| Journal Source | Business Standard 13 Jul 2002 |
| Classification Number | X:321 |
| Key Words | Consumer needs : Industries ; Industries : Consumer needs |