| ID | 236004 |
| Title Proper | Power of branding |
| Language | ENG |
| Author | Singhal (Arvind) |
| `In' analytical Note | Business Standard 27 Jul 2002 |
| Journal Source | Business Standard 27 Jul 2002 |
| Classification Number | X:321 |
| Key Words | Brand equity ; Cosnumerism : Brand equity |