| ID | 270893 |
| Title Proper | Now, the hard part |
| Language | ENG |
| Author | Datta (Kanika) |
| `In' analytical Note | Business Standard 4 Jun 2003 |
| Journal Source | Business Standard 4 Jun 2003 |
| Classification Number | X:321 |
| Key Words | Consumer goods : Purchase decisions ; Consumerism : Purchase decisions |