| ID | 306081 |
| Title Proper | Leveraging general cheer |
| Language | ENG |
| Author | Sabnavis (Madhukar) |
| `In' analytical Note | Business Standard 7 Jan 2005 |
| Journal Source | Business Standard 7 Jan 2005 |
| Classification Number | Y:36 |
| Key Words | Festivals : Marketing ; Marketing : Festivals |