| ID | 311893 |
| Title Proper | Making the most of a winning formula |
| Language | ENG |
| Author | Sah (Pallavi) |
| `In' analytical Note | Financial Express 6 Oct 2005 |
| Journal Source | Financial Express 6 Oct 2005 |
| Classification Number | X:513 |
| Key Words | Brand equity ; Advertising : Brand selection |