| ID | 314035 |
| Title Proper | Buyer brand : What's love to do with it |
| Language | ENG |
| Author | Bhat (Mahesh) |
| `In' analytical Note | Financial Express 22 Nov 2005 |
| Journal Source | Financial Express 22 Nov 2005 |
| Classification Number | X:321 |
| Key Words | Brand value : Consumers ; Consumers : Brand value ; Marketing : Brand value : Consumers |