| ID | 314939 |
| Title Proper | Incentive outlay ratios in fast moving consumer goods sector in India |
| Language | ENG |
| Author | Vyas (Preeta Hemang) |
| `In' analytical Note | Vikalpa 30(4) Oct-Dec 2005 pp39-47 |
| Journal Source | Vikalpa 30(4) Oct-Dec 2005 pp39-47 |
| Classification Number | X:321 |
| Key Words | Cnsumerism : Fast moving consumer goods ; Fast moving consumer goods sector |