| ID | 320211 |
| Call Number | X:28.73.N8/M8 |
| Title Proper | Managing new products : Competing through excellence |
| Language | ENG |
| Author | Kuczmarski, Thomas D. |
| Publication | Englewood Cliffs, Prentice Hall, 1988. |
| Description | 304p Hb+ 23.5cm |
| Standard Number | 0-13-550716-2 |
| Price. Qualification | GIPE Gift |
| Classification Number | X:28.73.N8 |
| Key Words | Marketing ; New products ; Product management |