| ID | 325907 |
| Title Proper | Brand building in Indian market |
| Language | ENG |
| Author | Rajaram (S.) |
| `In' analytical Note | Management Accountant 42(2) Feb 2007 pp119-122 |
| Journal Source | Management Accountant 42(2) Feb 2007 pp119-122 |
| Classification Number | X:321 |
| Key Words | Brand image ; Consumerism : Brand image ; Consumer markets : Brand image |