| ID | 326065 |
| Title Proper | Watching sports minus ads |
| Language | ENG |
| Author | Datta (Devangshu) |
| `In' analytical Note | Business Standard 26 Apr 2008 |
| Journal Source | Business Standard 26 Apr 2008 |
| Classification Number | X:513 |
| Key Words | Advertising : Television ; Indian Premier League : Twenty20 tournament ; Advertising : Indian Premier League : Cricket |