| ID | 333450 |
| Title Proper | Eye view of rural consumers brand preference : An empirical research |
| Language | ENG |
| Author | Rajaram (S.) |
| `In' analytical Note | Cooperative Perspective 43(1) Apr-Jun 2008 pp40-48 |
| Journal Source | Cooperative Perspective 43(1) Apr-Jun 2008 pp40-48 |
| Classification Number | X:321 |
| Key Words | Consumers : Rural areas : Brand preference ; Rural consumers : Brand preference ; Brand preference : Rural consumers |