| ID | 344130 |
| Call Number | X:89A/P7 |
| Title Proper | Strategic new product development for the global economy |
| Language | ENG |
| Author | Kono, Toyohiro ; Lynn, Leonard |
| Publication | Houndmills, Palgrave Macmillan, 2007. |
| Description | 263 p. Hb+ 22 cm |
| Standard Number | 978-0-230-00199-8 |
| Price. Qualification | 5216.40(GIPE Pur) |
| Classification Number | X:89A |
| Key Words | Strategic management ; Product management ; Business planning |