| ID | 350384 |
| Title Proper | Study of brand perception for building branding strategies - Hyatt hotels in South India |
| Language | ENG |
| Author | Shafiulla (B.) |
| `In' analytical Note | GITAM Journal of Management 10(2) Feb 2012pp84-100 |
| Journal Source | GITAM Journal of Management 10(2) Feb 2012pp84-100 |
| Classification Number | X9(M32) |
| Key Words | Brand equity ; Hyatt hotels ; Branding |