| ID | 350471 |
| Title Proper | HCL : Facing the challenge of the laptop market |
| Language | ENG |
| Author | Mukherjee (Jaydeep) ; Sundarajan (Mahalingam) |
| `In' analytical Note | Vikalpa: The Journal of Decision Makers 37(1) Jan-Mar 2012pp113-126 |
| Journal Source | Vikalpa: The Journal of Decision Makers 37(1) Jan-Mar 2012pp113-126 |
| Classification Number | XM5 |
| Key Words | Global Competition ; Marketing strategy ; MNC Brands ; Indian Desktop market ; Laptop sales |