| ID | 351438 |
| Title Proper | Consumer behavior towards purchase of household packed cookware products in Kochi |
| Language | ENG |
| Author | Joseph (Jelsey) ; N. (Anilkumar) |
| `In' analytical Note | GITAM Journal of Management 10(3) Jul-Sep 2012pp15-55 |
| Journal Source | GITAM Journal of Management 10(3) Jul-Sep 2012pp15-55 |
| Classification Number | X:321 |
| Key Words | Behaviour ; Awareness ; Consumer Attitude ; Cookware ; Motive ; Family dynamics |