ID | 351439 |
Title Proper | Consumer behavior towards purchase of household packed cookware products in Kochi |
Language | ENG |
Author | Joseph (Jelsey) ; N. (Anilkumar) |
`In' analytical Note | GITAM Journal of Management 10(3) Jul-Sep 2012pp15-55 |
Journal Source | GITAM Journal of Management 10(3) Jul-Sep 2012pp15-55 |
Classification Number | X:321 |
Key Words | Behaviour ; Consumer Attitude ; Cookware ; Family dynamics |