| ID | 351874 |
| Title Proper | Impact of emotions in development of brade image with reference to insurance industry - An exploratory study |
| Language | ENG |
| Author | Bhakar (S. S.) ; Sikarwar (Nitin Singh) |
| `In' analytical Note | GITAM Journal of Management 10(4) Oct-Dec 2012pp54-77 |
| Journal Source | GITAM Journal of Management 10(4) Oct-Dec 2012pp54-77 |
| Classification Number | X81 |
| Key Words | Brand image ; Emotions ; Factor analysis |