| ID | 351879 |
| Title Proper | Customer lifetime value through relationship management - A case study of the big three new age banks in India |
| Language | ENG |
| Author | Bihari (Suresh Chandra) |
| `In' analytical Note | GITAM Journal of Management 10(4) Oct-Dec 2012pp135-153 |
| Journal Source | GITAM Journal of Management 10(4) Oct-Dec 2012pp135-153 |
| Classification Number | X:8 |
| Key Words | Customer relationship management ; Indian banking industry ; ICICI Bank ; HDFC Bank |