| ID | 351881 |
| Title Proper | Brand ambiguity and brand dilution of the original brand |
| Language | ENG |
| Author | Pandey (Krishan Kumar) etc. |
| `In' analytical Note | GITAM Journal of Management 10(4) Oct-Dec 2012pp162-172 |
| Journal Source | GITAM Journal of Management 10(4) Oct-Dec 2012pp162-172 |
| Classification Number | X:51 |
| Key Words | Brand ambiguity ; Brand dilution |