| ID | 352155 |
| Title Proper | Consumer attitudes towards business firms' marketing philosophy, consumerism and government regulations in India: A cross-sectional analysis |
| Language | ENG |
| Author | Goel (Parul) ; Jain (Sanjay K.) |
| `In' analytical Note | Vision : Journal of Business Perspective 16(4) Dec 2012pp253-271 |
| Journal Source | Vision : Journal of Business Perspective 16(4) Dec 2012pp253-271 |
| Classification Number | X:51 |
| Key Words | Consumerism ; Consumer Attitudes ; Marketing philosophy ; Selling concept ; Government regulations |