| ID | 352519 |
| Title Proper | Comparative assessment of Indian and Chinese 'consumer group buying on the web firms': Some marketing implications |
| Language | ENG |
| Author | Sharma (Varinder M.) etc. |
| `In' analytical Note | Indian Journal of Economics and Business 11(3&4) Jul-Dec 2012pp637-655 |
| Journal Source | Indian Journal of Economics and Business 11(3&4) Jul-Dec 2012pp637-655 |
| Classification Number | X:51 |
| Key Words | E-Business ; Group buying ; Indian Consumenrs ; Chinese firms |