| ID | 352565 |
| Title Proper | Advertising on social network sites: A structural equation modelling approach |
| Language | ENG |
| Author | Khanna (Uday) ; Saxena (Anant) |
| `In' analytical Note | Vision: Journal of Business Perspective 17(1) Mar 2013pp17-25 |
| Journal Source | Vision: Journal of Business Perspective 17(1) Mar 2013pp17-25 |
| Classification Number | X:513 |
| Key Words | Structural Equation Modelling ; Social Networking Sites ; Advertising Value |