ID | 352769 |
Title Proper | Challenges of using the case study method in marketing course and competition |
Language | ENG |
Author | Domnjanovic (Vesna) |
`In' analytical Note | Pranjana 15(1) Jan-Jun 2012pp1-6 |
Journal Source | Pranjana 15(1) Jan-Jun 2012pp1-6 |
Classification Number | X:51 |
Key Words | Marketing management ; Challenges ; Case study method |