| ID | 352952 |
| Title Proper | Brand-building of B-schools : An Indian perspective |
| Language | ENG |
| Author | Rao (P. Prasada) |
| `In' analytical Note | Manpower Journal 46(3) Jul-Sep 2011pp1-14 |
| Journal Source | Manpower Journal 46(3) Jul-Sep 2011pp1-14 |
| Classification Number | X:51 |
| Key Words | B-schools ; MBA degree ; Brand Elements : Business Schools |