| ID | 353280 |
| Title Proper | Validating antecedents of customer loyalty for Indian cell phone users |
| Language | ENG |
| Author | Kaur (Harsandaldeep) ; Soch (Harmeen) |
| `In' analytical Note | Vikalpa: The Journal of Decision Makers 37(4) Oct-Dec 2012pp47-62 |
| Journal Source | Vikalpa: The Journal of Decision Makers 37(4) Oct-Dec 2012pp47-62 |
| Classification Number | X:321 |
| Key Words | Switching cost ; Customer Loyalty ; Cell Phone Market ; Behavioural Loyalty ; Attitudinal Loyalty ; Corporate Image |