| ID | 354072 |
| Title Proper | Factors affecting selection of multiplexes: An empirical study of consumer insights |
| Language | ENG |
| Author | Dubey (Rishi) ; Kushwaha (Tarun) |
| `In' analytical Note | Abhigyan 31(2) Jul-Sep 2013pp51-62 |
| Journal Source | Abhigyan 31(2) Jul-Sep 2013pp51-62 |
| Classification Number | X:321 |
| Key Words | Multiplexes ; Consumer decision making ; Core services ; Experience goods ; Support services |