| ID | 354710 |
| Title Proper | ICICI bank: Brand building in retail banking |
| Language | ENG |
| Author | Patro (Sanjay) |
| `In' analytical Note | Management and Labour Studies 38(3) Aug 2013pp277-295 |
| Journal Source | Management and Labour Studies 38(3) Aug 2013pp277-295 |
| Classification Number | X62 |
| Key Words | Retail banking ; ICICI Bank ; Branding |