| ID | 356509 |
| Title Proper | Advertising and cultural sensitivity : A semiotic perspective for social inclusion |
| Language | ENG |
| Author | Anand (Sumeet) |
| `In' analytical Note | Management and Change 19(1) 2015 pp85-106 |
| Journal Source | Management and Change 19(1) 2015 pp85-106 |
| Classification Number | X:513 |
| Key Words | Advertising : Cultural sensitivity : Semiotics ; Cultural sensitivity : Semiotics : Advertising ; Semiotics : Cultural sensitivity : Advertising |