| ID | 357006 |
| Title Proper | Curious case of business-media brand personality scale |
| Language | ENG |
| Author | Abhishek Kumar ; Venkatesh Kumar (R.) |
| `In' analytical Note | Management and Labour Studies 40(1-2) Feb & May 2015 pp95-108 |
| Journal Source | Management and Labour Studies 40(1-2) Feb & May 2015 pp95-108 |
| Classification Number | X:8 |
| Key Words | Management : Brand personality : Business media ; Media brands : Personality scale ; Personality scale : Business media brands |