| ID | 357163 |
| Title Proper | Consumer response to brand placement in movies : Investigating the brand-event fit |
| Language | ENG |
| Author | Nagar (Komal) |
| `In' analytical Note | Vikalpa 41(1) Jan-Mar 2016 pp149-167 |
| Journal Source | Vikalpa 41(1) Jan-Mar 2016 pp149-167 |
| Classification Number | X:51 |
| Key Words | Marketing strategy : Consumer products ; Movies ; Consumer products : Marketing : Movies ; Movies : Marketing : Consumer products |