| ID | 357774 |
| Title Proper | Determinants of anlytics process adoption in emerging economies : Perspectives from the marketing domain in India |
| Language | ENG |
| Author | Banerjee (Arindam) ; Banerjee (Tanushri) |
| `In' analytical Note | Vikalpa 42(2) Apr-Jun 2017 pp95-110 |
| Journal Source | Vikalpa 42(2) Apr-Jun 2017 pp95-110 |
| Classification Number | X:51 |
| Key Words | Marketing sector ; Economy : Marketing sector |