| ID | 357791 |
| Title Proper | Conceptual expansion of the discipline of rural marketing : An objective analysis |
| Language | ENG |
| Author | Sarkar (Deb Narayan) etc. |
| `In' analytical Note | Vision : Journal of Business Perspective 30(1) Jan-Jun 2017 pp169-183 |
| Journal Source | Vision : Journal of Business Perspective 30(1) Jan-Jun 2017 pp169-183 |
| Classification Number | X:321 |
| Key Words | Rural Marketing ; Marketing strategy : Rural areas |