| ID | 357794 |
| Title Proper | Consumer preferences and purchase decision-making for micro-packs : An empirical analysis |
| Language | ENG |
| Author | Mehra (Preeti) ; Singh (Raghbir) |
| `In' analytical Note | Vision : Journal of Business Perspective 20(3) Sep 2016 pp224-236 |
| Journal Source | Vision : Journal of Business Perspective 20(3) Sep 2016 pp224-236 |
| Classification Number | X:321 |
| Key Words | Fast moving consumer goods : Micro-packs : Consumers ; Consumers : Micro-packs : Fast moving consumer goods ; Micro-packs : Fast moving consumer goods : Consumers |