| ID | 358470 |
| Title Proper | Evaluating the feedback effects of brand extension on parent brand equity : A study on Indian FMCG industry |
| Language | ENG |
| Author | Joshi (Richa) ; Yadav (Rajan) |
| `In' analytical Note | Vision : Journal of Business Perspective 21(3) September 2017 pp305-313 |
| Journal Source | Vision : Journal of Business Perspective 21(3) September 2017 pp305-313 |
| Classification Number | X:8 |
| Key Words | Management : Brand equity : FMCG companies ; Brand equity : FMCG companies ; Fast moving consumer goods companies : Brand equity |