| ID | 358735 |
| Title Proper | Impact of celebrity expertise on advertising effectiveness : The mediating role of celebrity brand fit |
| Language | ENG |
| Author | Johnson (Johnson) ; Thomas (Tijo) |
| `In' analytical Note | Vision : Journal of Business Perspective 21(4) Dec 2017 pp367-374 |
| Journal Source | Vision : Journal of Business Perspective 21(4) Dec 2017 pp367-374 |
| Classification Number | X:513 |
| Key Words | Advertising effectiveness : Celebrity endorsement : Kottayam, Kerala ; Celebrity endorsement : Advertising effectiveness : Kottayam, Kerala |