| ID | 360211 |
| Title Proper | Communicating with voters on You Tube : Content analysis of the relationship between advertisement message characteristics and viewers' responses |
| Language | ENG |
| Author | Kaur (Harsandaldeep) ; Sohal (Seerat) |
| `In' analytical Note | Management and Labour Studies 44(1) Feb 2019 pp17-35 |
| Journal Source | Management and Labour Studies 44(1) Feb 2019 pp17-35 |
| Classification Number | 93 |
| Key Words | Media : You Tube : Election communications ; Election campaigns : You Tube ; Lok Sabha election campaigns 2014 : You Tube ; Political campaigning : You Tube ; You Tube : Political campaigning : Lok Sabha elections 2014 |