| ID | 360252 |
| Title Proper | Empirical study on perceived value and attitude of millennials towards social media advertising: A structural equation modelling approach |
| Language | ENG |
| Author | Agarwal (Bhawna) ; Arora (Taanika) |
| `In' analytical Note | Vision : Journal of Business Perspective 23(1) Mar 2019 pp56-69 |
| Journal Source | Vision : Journal of Business Perspective 23(1) Mar 2019 pp56-69 |