| ID | 360341 |
| Title Proper | Ethnic identity impact on consumers' ethnocentric tendencies: The moderating role of acculturation and materialism |
| Language | ENG |
| Author | Mukherjee (Debarshi) ; Das (Manish) |
| `In' analytical Note | Management and Labour Studies 45(1) Feb 2020 pp31-53 |
| Journal Source | Management and Labour Studies 2020-02 45, 1 |
| Classification Number | X:321 |
| Key Words | Consumer behaviour : Ethnic identity : Product branding ; Ethnic identity : Consumer behaviour : Product branding ; Product branding : Ethnic identity : Consumer behaviour |