| ID | 360344 |
| Title Proper | Consumers attitude towards controversial television commercials and its impact on purchase intentions |
| Language | ENG |
| Author | Singh (Parvinder Pal) ; Chahal (Harpreet Singh) |
| `In' analytical Note | Management and Labour Studies 45(1) Feb 2020 pp118-141 |
| Journal Source | Management and Labour Studies 2020-02 45, 1 |
| Classification Number | X:513 |
| Key Words | Advertisements : Controversial : Consumers' attitude ; Consumers' attitude : Controversial advertisements ; Controlversial advertisements : Consumers' attitutde |