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Journal Article
ID
360371
Title Proper
Pester power strategies for influencing parents: A study conducted in Delhi
Language
ENG
Author
Shah (Manjot Kaur) etc.
`In' analytical Note
Asian African Journal of Economics and Econometrics 19(2) Jun 2019 pp157-165
Journal Source
Asian African Journal of Economics and Econometrics 2019-12 19, 2
Classification Number
X:321
Key Words
Consuemerism : Purchase decisions : Children
;
Household purchase decisions : Children
;
Children : Household purchase decisions
;
Pester power : Children : Household purchase decisions