| ID | 360376 |
| Title Proper | Impact of source credibility attributes of celebrity endorsement on purchase intention of consumers in Indian banking sector |
| Language | ENG |
| Author | Agarwal (Bhawna) ; Chaddha (Priyanka) |
| `In' analytical Note | Asian African Journal of Economics and Econometrics 19(2) Jun 2019 pp217-229 |
| Journal Source | Asian African Journal of Economics and Econometrics 2019-12 19, 2 |
| Classification Number | X62 |
| Key Words | Banks : Source credibility : Celebrity endorsement ; Celebrity endorsement : Source credibility : Banks ; Credibility : Banks : Celebrity endorsement ; Endorsement : Celebrities ; Source credibility : Banks |