| ID | 360774 |
| Title Proper | Building consumer-based brand equity for fast fashion apparel brands in the Indian consumer market |
| Language | ENG |
| Author | Sharma (Rajesh) |
| `In' analytical Note | Management and Labour Studies 45(3) Aug 2020 pp 337-365 |
| Journal Source | Management and Labour Studies 2020-08 45, 3 |
| Classification Number | X:51 |
| Key Words | Marketing : Brand equity : Fast fashion apparels ; Brand equity : Fast fashion apparels ; Fashion apparels : Brand equity |